August saw major shakeups in the mobile game market, notably the launch of Epic’s Game Store on mobile devices, which opened Fortnite and Fall Guys to millions of potential new players. What does the arrival of Epic’s Game Store say about the future of alternative app stores, and do these stores have the power to rival the Google Play and the App Store?
Last month also introduced some major updates to the biggest mobile games. Ad monetization in Merge Mansion continued its rollout to selected accounts, Squad Busters removed some key items that were proving controversial with players because of their ‘pay-to-win’ element, and State of Survival upped its minigame ante with the introduction of a new digging minigame and a kitten-themed Match3 event.
Speaking of Match3, the relatively new release Truck Star from Century Games is racing ahead as it continues to scale in an incredibly competitive genre. What can the game teach us about finding success in the Match3 market? And what can the surprising performances of Love and Deep Space in the US and Marvel Snap in China teach us about growing games in new markets?
You can find more information about the biggest mobile game updates, developments, and game launches from August below, available exclusively on the GameRefinery platform.